How to effectively utilize LCD advertising machines to increase investment returns

In just a few years, the application of LCD advertising machines has become very common. Effectively utilizing LCD advertising machines can not only improve the accuracy of advertising content dissemination, but also bring value-added profits to businesses. However, the application of LCD advertising machines is very particular. In fact, accurately calculating the return on investment brought by LCD advertising machine content is not an easy task, but although quantitative calculation is not easy, there are still some rules to follow. Using one or more of the following five methods can help improve the utilization and content return of LCD advertising machines.

Tip 1: Change. When the content of the LCD advertising machine is in the creation stage, it is advisable to spend some extra time creating one or two additional versions. Then make appropriate changes based on the push results, which will quickly improve work efficiency and create content that the audience likes.

Tip 2: Inquire. Place content information or special promotion information on the LCD advertising machine for promotion, and then make some simple inquiries to the audience. For example, if they have noticed whether the LCD advertising machine remembers the content of the advertising machine, or if they decide to purchase it because they see the content, they basically start without any prompts or guidance, and do not pay attention to details. This technique requires some physical and mental effort, but it can bring valuable information.

Tip 3: Observation. Merchants can obtain a lot of useful information by following the audience of the content. For example, whether they will stay due to screen content, how long they will stay, and whether they will follow the prompts to operate. Of course, doing so will consume a lot of energy, but it can gain a lot of information from the audience, which has a great impact on later decision-making.

Tip 4: Interaction. Set product related questions or information closely related to the audience, attract their attention, and allow them to freely operate advertising machines and interact with merchants. With interaction, LCD advertising machines are like machines that can think actively. They can enhance the shopping experience of consumers, enhance their shopping pleasure, and thus improve the transaction volume and conversion rate of products. The LCD advertising machine allows the essence of this interaction to be fully utilized, leveraging the power of; Interaction;, Information dissemination can achieve specific goals; One on one; Pattern, effectively compensating for traditional; One to many; The uncertainty of patterns firmly captures the busy people's; Take a quick glance;, Optimize advertising effectiveness and communication efficiency.

The last tip is: testing. This will be easier for the retail industry, as it only requires placing information on special offers or promotions in retail stores on LCD advertising machines for promotion, and then testing sales growth. If it is in a chain store, better results can be achieved through separate testing.

Although the above techniques cannot directly calculate the return on investment, if one or several of them can be cleverly applied, it is undoubtedly helpful for improving the utilization rate and content return rate of LCD advertising machines.